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WLFI to Open First Beverly Hills Weight Loss in New Jersey

HEATHROW, Fla., June 23 /PRNewswire-FirstCall/ -- Weight Loss Forever International (OTC Bulletin Board: WLFI), announced today that it has signed an agreement to open the first Beverly Hills Weight Loss & Wellness franchise in Bergen County, New Jersey. The new center will be located at 612 Ridge
Road, North Arlington, NJ 07031. It is owned by Rejuvenations, By Robert Palumbo Inc., a well-known firm doing business in the Arlington area.

"We see New Jersey as a real coup for the company's expansion program," said Michael D'Apolito, WLFI CEO. "We welcome Mr. Palumbo and his staff on board and believe this is an opportunity to tap into a significant market with great potential." Bergen County, New Jersey has a population of over 800,000
residents. Over 50% of the residents earn over $60,000 per year. The Arlington center will be fifteen minutes from New York increasing the possibility for further expansion toward that marketplace.

"This is a natural extension of our beauty and spa business," said Palumbo. "We've always said when you leave our salon you look good, you feel good." Robert Palumbo has operated a full service beauty salon and spa for over twenty years in the area. The business has a client base of over 5,000 active customers. "Now with the Beverly Hills Weight Loss Center opening it will be very easy to extend these products and services to our already happy customers."

Expanding the company's franchise network is one of six key points in the company's 2004 expansion program. It is expected to be a point of major discussion when the company holds its annual shareholder's meeting this Friday, June 25th in Heathrow, Florida.

About WLFI
Weight Loss Forever International is a franchise management company currently operating 46 clinics under four brands, Weight Loss Forever(R), Beverly Hills Weight Loss & Wellness(R), Beverly Hills Nutritional Services(R) and Tammy Phillips Fitness(R).

For WLFI Company and Franchising Information Contact:
Mr. Tim Murray at 1-866-244-9534 (WLFI)
[email protected] or http://www.BrokerElations.com
http://www.BeverlyHillsWeightLoss.com/NewsRel.php
http://www.WeightLossForever.net
http://www.TammyPhillipsFitness.com

This release may contain forward-looking statements that involve risks and uncertainties, including without limitation, acceptance of the company's products, increased levels of competition, product and technological changes, the company's dependence upon financing and third-party suppliers, and other
risks detailed from time to time in the company's federal filings, annual report, offering memorandum, or prospectus. Specifications are subject to change without notice.

SOURCE Weight Loss Forever International
Web Site: http://www.brokerelations.com
http://www.BeverlyHillsWeightLoss.com/NewsRel.php
http://www.WeightLossForever.net
http://www.TammyPhillipsFitness.com


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